Wednesday, September 5, 2007

Honda enters side-by-side market with Big Red


As part of the "second wave" of announcements from Honda this summer and fall, they have officially confirmed what has been long awaited and longer rumored - a Honda side-by-side quad. (also known as UTVs, MUVs and other things - look for a future post on that issue).

To be called Big Red, the machine will be available in the summer of 2008 as a 2009 model. Honda just couldn't wait to let the cat out of the bag considering the success of the other makers in this category. On paper, Big Red has specifications very similar to those of the Yamaha Rhino but Honda claims they will be incorporating a lot of their extensive automotive-related expertise into this machine. As they put it - "the only one built by a company that has both the powersports and the automotive know-how to combine the best of these two worlds".

So there you have it, there will be no Rhino vs "Hippo" shootouts. We would have liked that name better, and being a serious Nebraska Huskers fan myself, "Big Red" means something entirely different...oh well.