Wednesday, December 19, 2007

Reports from Kawasaki and Honda reveal continued decline in US ATV sales

Kawasaki
Despite increased worldwide sales for Japan's Kawasaki Heavy Industries (KHI) in the first six months of its fiscal year, including nearly 12% growth for the Consumer Products & Machinery business (of which powersports vehicles are a part), the company says motorcycle and ATV sales declined in North America. The Japanese manufacturer says business appears to be improving worldwide, with the exception of the United States, although it did not provide specific sales numbers for its North American market.

Honda
Meanwhile, Japan's Honda Motor Co. reported not only a 15.3 percent drop in unit sales in North America for its motorcycle segment (which includes motorcycles, ATVs and PWC) but unlike Kawasaki a decline of 17.2% in worldwide motorcycle and ATV sales in the same time period.

Sales for the three-month period totaled 2,333,000 (2,268,000) units, down from sales of 2,816,000 (2,737,000) units during the same three months in 2006. Honda says motorcycle and ATV sales in North America during the first six months of its fiscal year totaled 201,000 (105,000), down from 232,000 (123,000) during the same period of the prior year.