Friday, February 1, 2008

Polaris up despite down market

Polaris reported better than expected financial figures for the fourth quarter and to end the year. This is good to see given the doom and gloom I keep reading about. Not only did they experience a 7% increase in revenue year over year, but a healthy 21% increase in sales.

Given that ATV sales were responsible for 67 percent of Polaris' total sales in 2007, and the fact that they give specific credit to the RZR side-by-side for the sales growth, I'd say the quad market is actually doing pretty well in uncertain times.

Polaris does claim a modest gain in retail ATV market share in a declining overall core North American ATV market.