Monday, February 25, 2008

UM (United Motors) looking ahead

After reporting a 46 percent increase in wholesale sales and a 12 percent increase in retail sales in 2007 over 2006, UM is looking ahead to 2008 with some specific plans to continue its push into the U.S. market.

The main product release expected this year is the all new BULL 320 Side-by-Side quad. The BULL is now slated for a summer 2008 release following some safety improvements that are being tested are completed. UM is developing safety nets to hold the rider’s feet inside the cabin as well as adding an additional handle for the passenger.

The company has also decided to postpone the release of some of the ATVs that where originally planned to hit the market in early spring in order to be fully compliant with EPA & CARB regulations and thus make the units more successful in the US market.

Also aiding sales is the addition of 84 new dealers from 2007. UM has stated that it intends to focus most of their resources on the existing UM Dealer family. Evidence of this is already showing up, as I just noticed an improved dealer locater on their website the other day.