Thursday, May 8, 2008

BRP forms distinct ATV division

Privately held Bombardier Recreational Products Inc. has separated its operations to encompass two different businesses, one representing Can-Am ATVs and Can-Am roadsters and one representing a new Ski-Doo/Sea-Doo division.

Yves Leduc becomes VP and general manager of the new Can-Am division while Alain Villemure becomes VP and general manager of the new Ski-Doo/Sea-Doo division, which includes Ski-Doo snowmobiles, Sea-Doo watercraft and Sea-Doo sport boats.

BRP says the split of Can-Am, Ski-Doo and Sea-Doo was implemented to help provide better flexibility, increased specialization and to improve processes for rigorous execution.

And if you have been to any of the quad racing series lately, you know Can-Am is serious about this ATV thing!